Will RTFKT's New Avatar project become the fashion industry's event?

Will RTFKT's New Avatar project become the fashion industry's event?

Bad guy, monkey, cat, is Akiras now? If you follow the latest NFT and crypto news, you may come across headlines like the acquisition of CryptoPunk NFT Visa or 101 Bored Monkeys at the Sotheby's auction for more than $ 24 million.

 

Either you may have noticed that something like Mike Tyson changed his Twitter profile to Cool Cat, Steph Curry changed to Bored Monkey, or Steve Harvey switched to Solana Monkey Business NFT.

 

A new avatar project is underway, this time originating in fashion.

 

RTFKT is our previous article written in Forbes. This is the next generation fashion brand and studio brand born in Meta Universe.

 

It was created by three members who gathered at the beginning of the plague to look to the future of fashion, sneakers, and identity, focusing on creators.

 

Before setting up the studio, Benoit Paguto, Chris La and Stephen, and Sylv worked behind the scenes and provided designs and concepts to select game companies and fashion brands.

 

RTFKT uses a state-of-the-art game engine, NFT, blockchain authentication augmented reality, and manufacturing expertise to create rare sneakers and digital goods. (Source is their website)

 

They broke records and spotted the fashion industry, especially after NFT failed to partner with $ 3 million in FEWOCiOUS x RTFKT shoes. They sold their virtual sneakers for $ 3,000, $ 5,000, and $ 10,000.

 

RTFKT fans already have celebrities like Paris Hilton, and recently received an $ 8 million investment led by Andreessen Horowitz.

 

They are about to launch a three-dimensional avatar project for the fashion industry called Project Akira.

 

Many people in the NFT world suspect that this will have a huge impact and will cause more brands to pay attention to what is happening in the NFT profile picture space (PFP). Stuff.

 

"This is a founding new avatar project of RTFKT. So far we have understood and broken the boundaries of Metaverse sneakers and clothing, but in this project, we are focusing on the core of your Metaverse identity," Baguio said.

 

"We are investing all our enthusiasm in this project, and our goal is to launch a next-generation new avatar project that truly transcends PFP and allows its community to truly express itself in the meta-universe through their avatars."

 

According to an article published by ONE37pm, in addition to working on creating viral videos and creating some of the most popular NFT collections, the new RTFKT collections are also building a new virtual world.

 

Akira's project will contain 20,000 avatars, 10,000 of which will be pre-sold on Ethereum to RTFKT's NFT collectors.

 

The other 10,000 will be used for public sale, and many people want to sell.

 

Comes to the blockchain next to you

 

In addition, the purpose of RTKFT is to enable certain new avatar project collectors to establish their IP addresses and generate profits from their avatars.

 

Imagine being able to hold on to something that could become Mickey Mouse, Bugs Bunny, or Looney Tunes in the future.

 

Collectors will receive 3D models of their avatars, which will be ready to wear in several virtual worlds and will update their roadmap in the process.

 

In the ghetto stressed this point, he said: "We have not even started marketing this drop, and we have not shared many details, and there is already a lot of hype about Akira."

 

Even before the new avatar project was launched in October, it promised to bring many surprises.

 

The studio shared a glimpse into their avatar design with their Discord community and their social media channels, and Hilton and others commented on those posts. They also provided Akira hoodies for their discord community, which can be used in Decentral and.

 

New avatar project: Brand enters Metaverse = WAGMI or NGMI?

 

As more and more brands like Dolce & Gabbana and Doge Kat and other celebrities have recently launched NFTs, some brands still hold about the wait and see.

 

Brands must rethink how they communicate with audiences in virtual spaces, authenticity and community are kings, and old Madison Street advertising methods are no longer effective.

 

As digital collectibles and digital fashion communities prepare their crypto wallets for the cancellation of the project, Paguto has a few overt words to share with brands interested in actually entering the field.

 

"In terms of Metaverse authenticity, it's like a game. Authenticity is the key to success.

 

If you do not live and breathe your creative projects and efforts, you cannot build a community that supports you." "Jump The brand that went into Metaverse to catch up with the trend is NGMI."

 

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