Bad guy, monkey, cat, is Akiras now? If you follow the latest NFT and
crypto news, you may come across headlines like the acquisition of CryptoPunk
NFT Visa or 101 Bored Monkeys at the Sotheby's auction for more than $ 24
million.
Either you may have noticed that something like Mike Tyson changed his
Twitter profile to Cool Cat, Steph Curry changed to Bored Monkey, or Steve
Harvey switched to Solana Monkey Business NFT.
A new avatar project is underway, this time originating in
fashion.
RTFKT is our previous article written in Forbes. This is the next
generation fashion brand and studio brand born in Meta Universe.
It was created by three members who gathered at the beginning of the
plague to look to the future of fashion, sneakers, and identity, focusing on
creators.
Before setting up the studio, Benoit Paguto, Chris La and Stephen, and
Sylv worked behind the scenes and provided designs and concepts to select game
companies and fashion brands.
RTFKT uses a state-of-the-art game engine, NFT, blockchain
authentication augmented reality, and manufacturing expertise to create rare
sneakers and digital goods. (Source is their website)
They broke records and spotted the fashion industry, especially after
NFT failed to partner with $ 3 million in FEWOCiOUS x RTFKT shoes. They sold
their virtual sneakers for $ 3,000, $ 5,000, and $ 10,000.
RTFKT fans already have celebrities like Paris Hilton, and recently
received an $ 8 million investment led by Andreessen Horowitz.
They are about to launch a three-dimensional avatar project for the
fashion industry called Project Akira.
Many people in the NFT world suspect that this will have a huge impact
and will cause more brands to pay attention to what is happening in the NFT
profile picture space (PFP). Stuff.
"This is a founding new avatar
project of RTFKT. So far we have understood and broken the boundaries of
Metaverse sneakers and clothing, but in this project, we are focusing on the
core of your Metaverse identity," Baguio said.
"We are investing all our enthusiasm in this project, and our
goal is to launch a next-generation new avatar project that truly
transcends PFP and allows its community to truly express itself in the
meta-universe through their avatars."
According to an article published by ONE37pm, in addition to working
on creating viral videos and creating some of the most popular NFT collections,
the new RTFKT collections are also building a new virtual world.
Akira's project will contain 20,000 avatars, 10,000 of which will be
pre-sold on Ethereum to RTFKT's NFT collectors.
The other 10,000 will be used for public sale, and many people want to
sell.
Comes to the blockchain next to you
In addition, the purpose of RTKFT is
to enable certain new avatar project collectors to establish their IP
addresses and generate profits from their avatars.
Imagine being able to hold on to something that could become Mickey
Mouse, Bugs Bunny, or Looney Tunes in the future.
Collectors will receive 3D models of their avatars, which will be
ready to wear in several virtual worlds and will update their roadmap in the
process.
In the ghetto stressed this point, he said: "We have not even
started marketing this drop, and we have not shared many details, and there is
already a lot of hype about Akira."
Even before the new avatar project was launched in October, it
promised to bring many surprises.
The studio shared a glimpse into their avatar design with their
Discord community and their social media channels, and Hilton and others
commented on those posts. They also provided Akira hoodies for their discord
community, which can be used in Decentral and.
New avatar project: Brand enters
Metaverse = WAGMI or NGMI?
As more and more brands like Dolce & Gabbana and Doge Kat and
other celebrities have recently launched NFTs,
some brands still hold about the wait and see.
Brands must rethink how they communicate with audiences in virtual
spaces, authenticity and community are kings, and old Madison Street
advertising methods are no longer effective.
As digital collectibles and digital
fashion communities prepare their crypto wallets for the cancellation of
the project, Paguto has a few overt words to share with brands interested in
actually entering the field.
"In terms of Metaverse
authenticity, it's like a game. Authenticity is the key to success.
If you do not live and breathe your creative projects and efforts, you
cannot build a community that supports you." "Jump The brand that
went into Metaverse to catch up with the trend is NGMI."
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