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| What is better fast fashion brands in this year 2021 |
Have you ever heard of Fast Fashion? If your answer is no, we will introduce you to it in this article, but if your answer is yes, we will provide you with additional information.
What is fast fashion brands?
Fast fashion brands are trendy but cheap clothes, in other words, the designs that were shown on the catwalks or worn by international stars, in other words, very quickly.
For example, a large number of T-shirts designed by international fashion houses are made with inferior fabrics than the original and are sold in the popular market for $20 or less, compared to the price of a global brand T-shirt that sells for $200.
How did the concept of fast fashion begin?
- In fact, the Industrial Revolution introduced new technology in terms of fashion, as sewing machines appeared, and thus the manufacture of clothing became easier, faster, and cheaper.
- Then tailoring shops appeared to meet the needs of the middle classes, and these shops hired many workers to manufacture clothes.
- In the 1960s and 1970s, young people were creating new trends and more fashionable clothing, and clothing became a form of personal expression.
- But there was still a distinction between high fashion and general fashion ( clothes produced by popular stores).
- In 1995 and 2000 low-cost fashion reached its peak.
- Online shopping took off quickly, with fast fashion stores like H&M, Zara, and Topshop on the rise.
- These fast fashion brands took couture motifs from major fashion houses and copied them quickly and inexpensively.
- From here and given the ability to buy trendy clothes whenever they want, we understand how fast Fashion continues to evolve!
What negative effects does fast fashion create?
- Although fast fashion brands make trendy clothing less expensive, fast fashion factory workers are negatively affected.
- Ethical Fashion Forum reports that workers work long hours to fulfill retailers' orders, and on low pay.
- Use of cheap, easy-to-produce petrochemical-based materials such as polyester and acrylic.
- Transportation emissions increase due to the shipment of many new groups, which increases the pollution rate.
- The biggest impact on the environment is the huge amount of clothing that is produced and thrown into landfills every year.
- In 2010 in the United States, 11 million tons of clothing waste were placed in landfills, contributing to global warming with the release of harmful methane gas.
In short, the goal of fast fashion is to produce trendy clothes quickly and at a lower cost to get consumers to buy more designs.
These fast fashion brands reproduce all the designs and accessories you see on the catwalks, especially T-shirts and pants in a variety of colors and at low prices.
This is due to the cheap cloth used. From here, fast fashion brands, for example, find that the price of a T-shirt at Zara or H&M is $ 20, while you buy this design from international houses at a price of $ 200, for example.
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